Meet the New Face of Life Card! Official Character "Yell-kun" Makes His Debut

LIFECARD CO., LTD. is pleased to announce that "Yell-kun" has been appointed as the official character of Life Card.

Name: Yell-kun

Appearance

• Teary eyes (slightly prone to dry eyes)
• A bit chubby (tries dieting occasionally but doesn't stick to it for long)

Personality

• Loves new things
• Master of the internet, smartphones, and electronic payments
• Hardworking and earnest
• Tries to be mature but sometimes makes mistakes
• Aspires to be a smart adult
• Enjoys "oshi-katsu" (supporting their favorites) and collecting merchandise
• Loves to travel!

Speaking style

Often ends sentences with "~nano da"

Message from Yell-kun

"My mission is to deliver fun and exciting news about Life Card's smart services and campaigns to everyone. I will work hard to foster smooth communication with customers and society, and to spread awareness of Life Card's values and brand. I'll do my best, nano da!"

Life Card's prepaid service, "V-preca," already has a beloved official character named "vv-kun."

To strengthen Life Card's brand and enhance customer engagement, we've refreshed vv-kun and created a new official character, Yell-kun. Yell-kun was born to support students and people pursuing their daily lives and hobbies, carrying with him the spirit of "sending cheer" (or "yelling").

In a parallel world to vv-kun, Yell-kun has been reincarnated from the world of V-preca into the Life Card universe. Sometimes, these two worlds may even intersect...?
Stay tuned to see what stories unfold between vv-kun and Yell-kun in the future!

We are excited to announce the release of Yell-kun's special website.

Yell-kun Special Website : https://www.lifecard.co.jp/yell/

Through the website and our social media channels, we will bring you the latest updates and introduce Life Card's smart services and campaigns in a fun and engaging way. As the new face of Life Card, Yell-kun will also appear in banners, card designs, and many other forms. Please look forward to Yell-kun's future endeavors!